Our Ethos

Horses have been an integral part of our history and lives for thousands of years. They have carried and pulled us, protected us, fought with us, and stood loyally beside us. We believe it is now our turn to give back and really consider them for the species they are, regardless of the job they do or the role they play in our lives.

One Concept

All horses ~ All life stages

Environment, habitat and feeding practices have changed enormously for the horse, often to suit our lifestyle and routine. In general, horses have adapted well to most of the demands and changes imposed on them, and in some respects, their lifestyle and conditions have improved greatly.

However, despite being far removed from grazing the open plains, the horse’s digestive physiology has not evolved for 21st Century living and remains that of a ‘trickle feeding herbivore’ designed for digesting a varied selection of fibrous foliage throughout the day/night. It is proven that Feral horses who graze in herds and follow natural equine behaviour patterns do not suffer metabolic and digestive disorders which are so commonly seen today. Therefore, we need to understand the causes and impact that the modern-day equine diet is having on our horses and look back at their natural, evolved feeding behaviour.

One Feed for Life

Due to the unique formulation and compatibility to the horse’s sensitive digestive system, FLOURISH can be safely fed to all horses in all disciplines and life-stages. Our FLOURISH Horse Feed Concept takes the complexity and guess work out of feeding different horses with a range of feeds or unnecessary, expensive supplements. The high digestibility and health enhancing properties of FLOURISH means that simple quantity adjustment is all that is needed to meet your individual horse’s daily energy and nutrient requirements.